Don’t Make an Ass of U or Me: User-Driven Development & Lessons from the fbFund

As alumni of the FacebookFund incubator program, we are often asked by other entrepreneurs what we found most valuable about the three month program. While there were many lessons and takeaways that transformed us as a company, learning how to factually and accurately measure user behavior and use the findings to drive development ended up being the most transformative takeaway. We wrote this piece to elucidate the reasons why metrics matter and more importantly share with aspiring entrepreneurs what tools we found most valuable for collecting this data.

You can read the entire piece on the fbFund Blog.